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$MEME Cars is an ensemble of digital works that celebrate my coming into the NFT space. The works are a series of animations that present custom designed vehicles from several eras mixed in with $MEME lore in a variety of spaces.

Having just spent the previous year working on digital car-related art, I wanted the series to pay homage to that and so I set out to create a series of 4 works that would explore certain aspects from my history of digital art as well as pushing myself to learn new techniques outside my comfort zone.

Each work details a 3D modelled car, with custom designed trimmings and features that relate to the history of Don't Buy Meme. Furthermore the cars would reflect the quantity of the NFT, the 1/1 auction piece would be the most expensive car in real life.

The drop sold out in 1 week from launch (Jan 19, 2021) with the 1985 MEMEborghini Countach  selling for 46.4 MEME (~25k USD).

Background

 

The crypto and NFT art world was recently introduced to me by a close friend of mine. I had heard of it before and did some initial research but never took the time to full invest in it until now. I've now come to realise there is a huge market for digital art and this is the next evolution of the art world. Art has always been a reflection of our times, and it feels only right for it to transition into such a space. The potential for this market is enormous, there's so much variety I can only see it evolving and developing into something bigger and better with time. It gives artists young and old an easy means to exhibit and sell their works, without all the confusing bureaucracy. I also feel that it's like a fuck-you to the traditional art world and all those who dismiss digital art.

In mid 2019 - I bought my first canvas and paints in nearly a decade. I tried my best to paint like I used to, but at times I would make mistakes on the canvas, and instinctively my hands would search for the keyboard to initiate an "undo". This coupled with the decade long process of working with layers and nodes, seems to have cemented itself into my natural art making workflow and I found myself struggling at times. So I decided to take my art skills elsewhere and have a go at making digital art.

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My friend and I both felt that the crypto world was a better alternative. As it was only online, it eliminated the screen to canvas process, so I could spend less time on that and more time working on my art.

 

My experience developing the Art x Cars series gave me further insight on how to approach creating works for the NFT world. I knew the processes, I knew what I ideas I liked, but I ultimately wanted to begin with a series that paid homage to my recent year working in digital art, so I decided to begin with a theme relating to custom designed cars.

 

It's been an exciting month, I have huge hopes for the NFT market, and through this experience I was able to develop new skills and understanding and I can't wait to see what the future brings.

You can view each NFT artwork below:

1985 MEMEborghini Countach

1977 MEME Firebird

1991 BMW M3M3

1963 MEME Beetle

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I do have a love affair with things I can touch with my fingers. The physical aspect of artworks is one of the things that appeals to me. So when I began working on my first digital art series, I had the notion that every work I created was to be printed. However, I underestimated the process of getting the artwork from the computer to the canvas.

 

To do it correctly is a tiresome process that takes months of planning, testing and ultimately a tone of money in order to get right (this came in the form of creating prototypes on different printers, monitor calibration equipment, colour grading with ICC profiles, buying mounting gear etc - and seeing as every artwork is different - meant having to constantly relive the same process over and over again). I enjoyed every moment of it, but it is very time consuming.

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